In this blog post I explain the importance of understanding long tail and short tail keywords. If you have any type of online business or if you are aspiring to get noticed in a certain filed you need to utilize keywords. Keywords are important for Search Engine Optimization (SEO) purposes. Search engines like Google analyze your websites and blog posts and decipher what they are essentially about by looking for common and repetitive phrases, which are your keywords. To rank higher on Google, you must use keywords that have low competition and high search rates.
Click here to view the full blog post where I explain this a lot further.